Xtag Retail
2022-23
Data Analytics dashboard for retail store product trackers
Xtag Retail revolutionizes brand engagement by introducing dynamic product displays. They were in need of a dashboard to provide robust analytics and device management capabilities, giving brands & retailers deeper customer insights.
Services
Tech
UX Challenges
Organising data for actionable insights was a key challenge. We introduced a system of hierarchical categories, enabling deep and comparative analysis across products and locations.
Technical Challenges
Ensuring analytics were securely guarded we implemented encryption as the data was recorded on the embedded devices. Decryption was at the point of NodeJS API, then securely handling transactions to a MongoDB replica set. With the large volume of data, MongoDB's timeseries collections helped maintain quick queries and low latency.
Outcomes
The platform was deployed using Docker containers through Gitlab CI/CD onto DigitalOcean, also inncorporating Sentry.IO for comprehensive error tracking. Currently, it's utilized by over 100 customers, broadening its influence among the UK's leading retailers.
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